Customer Marketing Manager (Real World Data)

Location: Burlington, North Carolina, United States of America

Company

hirify.global provides laboratory services, diagnostic testing, drug development solutions, healthcare data, and life sciences research support.

What you will do

• Develop integrated marketing programs and go-to-market plans for Real World Data products and platform capabilities.
• Create sales enablement materials, customer presentations, solution briefs, battlecards, FAQs, case studies, and product messaging.
• Manage campaigns across digital channels, email, websites, social media, paid media, webinars, conferences, and account-based marketing.
• Translate complex scientific, technical, and data capabilities into clear customer messaging for pharmaceutical and biotechnology audiences.
• Support product launches, customer events, conferences, webinars, and post-event engagement.
• Partner with Commercial, Product Management, Medical, Digital Marketing, Brand, Analytics, Legal, Creative, and external agencies.

Requirements

• Bachelor’s degree.
• 7 or more years of experience in B2B healthcare, diagnostics, pharmaceutical, biotechnology, life sciences, or healthcare technology marketing.
• At least 2 years of experience marketing Real World Data, Real World Evidence, healthcare data, diagnostics, or clinical research.
• At least 2 years of experience developing integrated campaigns, sales enablement programs, and customer-facing content.
• At least 2 years of experience supporting consultative B2B sales teams through strategic marketing and sales enablement.
• Understanding of pharmaceutical drug development, evidence generation, and life sciences commercial organizations.

Nice to have

• Familiarity with Salesforce, Workfront, Eloqua, Marketo, marketing automation, digital marketing analytics, SEO, and account-based marketing.
• Experience using AI-enabled marketing technologies.

Culture & Benefits

• Full-time, exempt position with a first-shift schedule, Monday through Friday, 8:00 a.m. to 5:00 p.m.
• Occasional flexibility in working hours may be required based on business needs.
• Eligible employees receive medical, dental, vision, life, short- and long-term disability coverage, 401(k), paid or flexible time off, tuition reimbursement, and an employee stock purchase plan.
• Work takes place in a highly matrixed, cross-functional environment focused on healthcare and life sciences innovation.