Product Manager, LiveOps - Mattel Digital Studio (Mobile Games)

Location: El Segundo, California, United States; in-office Monday–Thursday and work from home on Fridays

Salary: $168,000–$185,000 yearly

Company

hirify.global is a global toy and family entertainment company developing toys, content, consumer products, digital experiences, and live experiences across iconic brands including Barbie.

What you will do

• Own the LiveOps strategy and meta-layer for a Barbie-based casual mobile game, including progression, collection, customization, events, offers, and rewards.
• Co-own the product roadmap and prioritize features that strengthen the meta experience, IP expression, LiveOps strategy, and game economy.
• Build the event framework and content calendar, then iterate on seasonal beats, rewards, engagement, retention, and monetization.
• Set targets for engagement, retention, revenue per user, payer conversion, and economy health; use data and experiments to improve outcomes.
• Define requirements for the external development studio, review builds, and coordinate Product, Game Design, Production, Engineering, Marketing, and Data.
• Monitor player sentiment through reviews, community channels, and surveys, converting feedback into testable product hypotheses.

Requirements

• 4+ years of experience in free-to-play mobile games in Product Management or LiveOps.
• Deep understanding of F2P LiveOps mechanics, meta-progression systems, game economies, event frameworks, collection or customization loops, and offer strategies.
• Experience using data tools such as BigQuery, Excel or Sheets, Tableau, or similar tools, including economy models and sink/source analysis.
• Strong experimentation, communication, prioritization, and rapid-iteration skills; comfortable working with ambiguity.
• Ability to work in the required hybrid arrangement in El Segundo, California.

Nice to have

• Experience with casual fashion, lifestyle, dress-up, match-3, or puzzle mobile games.
• Experience working with publishers, external development studios, licensed consumer IP, soft launch, geo-testing, or global F2P launches.

Culture & Benefits

• Flexible hybrid work model combining in-person collaboration with remote work on Fridays.
• Collaborative, innovative, and performance-driven working environment.
• Competitive total pay programs and comprehensive benefits.
• Inclusive workplace focused on belonging, respect, and employee growth.