CRM Manager (iGaming)

Location: Limassol, Cyprus; hybrid work format

Company

hirify.global develops a dynamic iGaming product focused on player engagement, retention, LTV, and ROI.

What you will do

• Develop, launch, and optimize automated and triggered CRM journeys for welcome, retention, reactivation, and churn prevention.
• Segment players by behavior, activity, deposit history, and lifecycle stage.
• Launch communications through email, SMS, push, and in-app channels.
• Develop bonus offers and promotional mechanics.
• Run A/B tests, analyze campaign performance, and identify growth opportunities.
• Prepare reports and analyze conversion to deposit, retention, LTV, bonus cost, NGR, and ROI.

Requirements

• 1–2+ years of experience in CRM or retention within iGaming.
• Middle level or above, with the ability to independently launch, manage, and analyze CRM campaigns.
• Strong understanding of LTV, NGR, retention rate, bonus cost, and ROI.
• Experience working with player segments and understanding the player lifecycle.
• Experience building automated CRM journeys and triggered communications.
• Strong analytical thinking and the ability to make data-driven decisions.

Nice to have

• Experience with GR8.

Culture & Benefits

• Hybrid work format in Limassol, Cyprus.
• Opportunity to work on CRM growth within an iGaming product.