2 дня назад
CRM Manager (iGaming)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
CRM Manager (iGaming): Developing and optimizing customer engagement, retention, and reactivation strategies for the Chilean market with an accent on personalized multi-channel campaigns, audience segmentation, and player lifecycle management. Focus on analyzing customer behavior, improving campaign performance, and coordinating compliant promotions that increase loyalty, retention, and revenue.
Location: Limassol, Cyprus — 100% on-site, office-based. Remote and hybrid work are not available. Full-time schedule, Monday to Friday. A relocation package is provided for the move to Cyprus.
Company
provides casino and sports betting platforms, combining product execution, localization, local partnerships, compliance, and customer experience.
What you will do
- Develop and optimize CRM strategies to improve customer retention, loyalty, engagement, and lifetime value across the customer lifecycle.
- Execute personalized multi-channel campaigns and customer journeys.
- Analyze customer data and behavior to build audience segments and generate actionable insights for offers, campaigns, and promotions.
- Collaborate with cross-functional departments to align promotions and offers with business objectives.
- Monitor KPIs, evaluate campaign performance, and provide reports and insights on engagement, retention, and revenue.
- Monitor competitor activity and maintain compliant, competitive CRM practices.
Requirements
- Extensive CRM growth, retention, and player engagement experience in Spanish-speaking LATAM markets, especially Chile.
- Demonstrated iGaming experience with knowledge of player lifecycles, bonus mechanics, and loyalty programs.
- High-level English proficiency, written and verbal.
- Experience in a results-driven CRM management role with measurable business outcomes.
- Strong understanding of CRM systems, data analysis, and technical interpretation of customer insights.
- Excellent communication and stakeholder collaboration skills.
Culture & Benefits
- Relocation package including flight tickets and two weeks of hotel accommodation.
- Attractive office location and facilities in Limassol.
- Collaborative and supportive work environment.
- 24 vacation days per year.
- Medical insurance.
- Birthday celebration presents.
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