2 дня назад
CRM Manager – Marketing Sendouts Specialist (iGaming)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
CRM Manager – Marketing Sendouts Specialist (iGaming): Managing and executing multi-channel CRM campaigns across Email, SMS, Web App, and Push Notifications with an accent on campaign setup, targeting, testing, and cross-functional coordination. Focus on validating segmentation and personalization, analyzing campaign performance, and improving workflows in a proprietary CRM platform.
Location: Limassol, Cyprus — 100% on-site, office-based. Remote and hybrid work arrangements are not available.
Company
provides a platform for casino and sports betting brands, combining product execution, localization, local partnerships, compliance, and customer experience.
What you will do
- Set up, target, test, and distribute multi-channel marketing sendouts through the proprietary CRM platform.
- Manage incoming campaign requests from Affiliates, Acquisition, and internal stakeholder teams.
- Coordinate with Content and Design on copy, translations, creative assets, and promotional mechanics.
- Conduct pre-campaign checks of links, personalization tags, and segmentation logic.
- Analyze post-campaign performance, including open rates, CTRs, conversions, and revenue impact.
- Track campaign schedules, report KPIs to management, and identify workflow improvements.
Requirements
- Hands-on experience executing Email, Push, SMS, and Web App campaigns in a fast-paced digital environment.
- Experience with custom CRM tools, back-office marketing engines, or automated campaign managers.
- Ability to coordinate strategic stakeholders and creative teams while managing deadlines and competing briefs.
- Understanding of campaign analytics and preparation of concise performance reports.
- Excellent written and verbal English communication skills, including proofreading copy and visual layouts.
- Strong organizational skills with Google Workspace or task-tracking platforms.
Nice to have
- Experience in iGaming, fintech, e-commerce, or gaming.
Culture & Benefits
- Relocation package with flight tickets and two weeks of hotel accommodation.
- Attractive office location and facilities.
- Collaborative and supportive company culture.
- 24 vacation days per year.
- Medical insurance.
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