Senior Manager, Digital Marketing (SEO/UX)

Location: Hybrid role based within the Greater Toronto Area, with commuting to the office as required. Applicants must currently reside in Canada and be legally entitled to work in Canada.

Salary: CAD 95,000–120,000 annually.

Company

Heart & Stroke is a Canadian health organization focused on promoting health, saving lives, and supporting recovery from heart disease and stroke.

What you will do

• Lead web strategy and execution for Heart & Stroke and Lottery digital platforms, donor journeys, fundraising goals, and brand priorities.
• Develop web personalization, UX, journey mapping, SEO, internal search, and digital experience initiatives.
• Consult with marketing, fundraising, content, analytics, IT, agencies, and other cross-functional stakeholders on digital projects.
• Manage project intake, prioritization, capacity planning, roadmaps, delivery timelines, budgets, and agency coordination.
• Build dashboards and reports, monitor traffic, revenue, engagement, donations, conversion rates, and testing KPIs.
• Lead talent development, coaching, performance planning, and recruitment as required.

Requirements

• 7–10 years of digital marketing experience with a successful track record of defining and driving web metrics.
• Experience with front-end web fundamentals, CMS, GA4, digital media, organic search algorithms, UX and journey optimization, web personalization, and internal search indexing.
• Strong analytical skills and experience reporting digital performance insights to senior stakeholders.
• Experience leading complex strategic projects, launching new web products, and improving digital functionality.
• Broad experience across digital platforms such as CMS, DXP, CDP, PIM, and OMS is an asset.
• Must be currently residing in Canada and legally entitled to work in Canada.

Nice to have

• Post-secondary education in business, marketing, information technology, or a related field.
• Experience with Excel macros and HTML/CSS.

Culture & Benefits

• Inclusive, diverse, accessible, and collaborative work environment.
• Flexible hybrid working model.
• Vacation, personal and wellness days, plus paid company-wide closure from December 25 to January 1.
• Health, medical, dental, vision, life insurance, disability, employee assistance, and defined contribution pension benefits with employer matching.
• Mobile phone and home office setup reimbursement, with professional development opportunities.

Hiring process

• Submit a resume by September 25, 2026.
• Interviews may be conducted virtually or in person, with advance notice for in-person interviews.