Product Lead (User Lifecycle) (FinTech)

Location: Europe; remote work opportunity

Company

hirify.global operates a high-volume trading product in the fintech sector.

What you will do

• Define and execute the User Lifecycle product strategy, roadmap, and OKRs across web and mobile applications.
• Lead lifecycle initiatives across acquisition, activation, loyalty, and retention.
• Design in-product triggers and contextual UI components that guide users from account creation to active trading habits.
• Own behavioral event taxonomy and ensure real-time data flows from trading terminals to analytical and operational backends.
• Coordinate with CRM and Marketing leadership so in-product experiences complement external campaigns.
• Align Product Managers, Data Scientists, and Engineers around unified lifecycle goals and measurable business outcomes.

Requirements

• 5+ years of Product Management experience, including 2+ years as a Lead or Group Product Manager in lifecycle, retention, or growth products.
• Strong knowledge of growth engineering, event-driven architectures, user state management, and real-time analytics platforms such as Amplitude and Mixpanel.
• Experience in fintech, trading, crypto, iGaming, or other high-volume B2C transactional products.
• Expertise in native mobile and web onboarding, in-app engagement mechanics, conversion rate optimization, behavioral segmentation, cohort analytics, and unit economics.
• Ability to analyze the complete trader journey, identify lifecycle friction, and focus on LTV maximization and P&L impact.
• Exceptional collaboration skills with Marketing and CRM teams, including the delivery of clean data and product triggers.

Nice to have

• Experience with CFD or Forex brokerage or crypto exchange lifecycle products.
• Experience integrating predictive machine learning models such as churn prediction and LTV scoring into in-app flows.
• Background in Growth Engineering or Product Analytics.

Culture & Benefits

• Remote work opportunity for candidates in Europe.
• 20 paid vacation days and 10 paid sick leave days per year.
• Public holidays according to company policy.
• Medical insurance and professional education budget.
• Language learning and wellness budgets.