Paid Search Specialist (Google Ads)

Location: Hybrid in Reforma, Mexico City, with attendance at the office two days per week

Company

hirify.global is an independent full-funnel marketing agency delivering media, measurement, and growth services through teams specializing in Commerce, Search, Social, TV, and Audio.

What you will do

• Build, launch, maintain, and optimize Paid Search and Shopping campaigns aligned with client objectives, audiences, and inventory.
• Operate Google Ads, Microsoft Ads, Merchant Center, SA360 or Skai, audience and keyword tools, and feed workflows.
• Monitor performance, maintain pacing and budgets, prepare recurring reports, and provide actionable inputs for QBRs.
• Apply smart bidding, Performance Max, and Bliss Point insights to improve efficiency and reduce non-converting spend.
• Execute tagging and feed QA, run basic A/B tests, validate measurement with Analytics, and resolve anomalies.
• Collaborate with Channel SMEs, Analytics, Creative, Client Leads, and Product teams while documenting learnings and improving workflows.

Requirements

• 2–3 years of experience executing and managing Paid Search and Shopping campaigns, including builds, launches, pacing, and optimization.
• Experience managing monthly budgets of approximately $50,000 or more.
• Fluency with Google Ads, Microsoft Ads, Merchant Center, and SA360 or Skai; familiarity with Auction Insights and competitive tools.
• Working knowledge of GA/GA4 and advanced Excel or Sheets, including pivots and lookups.
• Ability to create clear performance narratives, basic test readouts, status updates, and cross-functional handoffs.
• Google Search & Shopping certification, or completion within the first 60 days.

Nice to have

• Additional Google certifications.
• Experience with Adalysis, Adthena, or SpyFu.

Culture & Benefits

• Hybrid work environment with unlimited paid time off and 16 paid holidays.
• Medical, dental, vision, life insurance, and a savings fund with a 10% employer match when employees contribute 10%.
• Paid parental leave: 16 weeks at 100% pay for birthing parents and 6 weeks at 100% pay for non-birthing parents.
• Learning and development through LinkedIn Learning, mentorship, and leadership programs.
• Equity, wellness benefits, and a culture focused on ownership, innovation, feedback, and responsible use of technology and AI.