Paid Media Specialist

Location: Mexico City, Mexico — hybrid, combining remote and in-person work

Company

hirify.global is an AI-powered, end-to-end marketing agency connecting media, creative, data, and technology to help brands achieve sustainable growth and measurable business impact.

What you will do

• Set up, launch, monitor, and optimize multi-channel paid media campaigns across major advertising platforms.
• Develop media plans, monitor pacing and performance, manage alerts and automation, and adjust investment levels to meet campaign objectives.
• Maintain accurate technical implementation, tracking, QA processes, platform standards, and campaign documentation.
• Analyze campaign data, prepare performance reports, and generate actionable insights to improve ROAS, CPL, and CPA.
• Collaborate with CSMs, Data, Creative, Client teams, and the Head of Paid Media on integrated campaigns and operational issues.
• Support new-business proposals with tactical analysis, benchmarks, audits, and basic campaign configurations.

Requirements

• 2+ years of experience in branding or performance marketing, digital media buying, and campaign execution.
• Experience with Google Ads, Microsoft/Bing Ads, DV360, Campaign Manager 360, Search Ads 360, Meta, and LinkedIn.
• Experience with Looker Studio, Google Analytics 4, pixel implementation, tagging, and digital measurement.
• Bachelor’s degree in Advertising, Communications, Marketing, or a related field.
• Intermediate to advanced English required for technical documentation and communication with global clients.
• Strong analytical, communication, organizational, documentation, problem-solving, and collaboration skills.

Nice to have

• Master’s degree in Digital Marketing, Analytics, or Business Management.
• Experience in consulting, agency, or client-services environments.
• Google Ads, Meta Blueprint, Google Analytics 4, DV360, CM360, or SA360 certifications.

Culture & Benefits

• Global, collaborative, and entrepreneurial working environment.
• Opportunity to influence media delivery across the Americas.
• Opportunity to shape standards, processes, and the operating model for a growing media execution function.
• Collaboration with senior media leadership and a global media capability team.
• Emphasis on ownership, continuous improvement, innovation, and challenging conventional thinking.