10 дней назад
B2B Paid Media Marketing Coordinator (Paid Search)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
B2B Paid Media Marketing Coordinator (Paid Search): Executing and optimizing Search and Performance Max campaigns for B2B lead generation across the U.S. and Canada with an accent on campaign performance, efficiency, and scalable acquisition. Focus on testing, automation, data analysis, and translating performance insights into recommendations for cross-functional stakeholders.
Location: Mexico City, Mexico
Company
operates a multi-line marketplace business serving restaurants, alcohol, flowers, and other verticals.
What you will do
- Execute Paid Search campaigns end to end in support of B2B growth goals.
- Build, launch, and optimize Search and Performance Max campaigns across the U.S. and Canada.
- Manage campaign performance against lead generation, efficiency, and return KPIs.
- Drive continuous improvement through testing, automation, and data analysis.
- Translate performance data into insights and recommendations for cross-functional stakeholders.
- Collaborate with U.S.-based teams and external platforms including Google and Microsoft.
Requirements
- 3–5+ years of experience in performance marketing, with a focus on Paid Search.
- Hands-on experience managing Google Ads and/or Microsoft Ads campaigns.
- Ability to use data to make decisions and improve campaign performance.
- Clear communication of insights and recommendations to stakeholders.
- Organized, detail-oriented, and proactive approach to identifying opportunities.
Nice to have
- Experience in B2B marketing or lead generation.
- Familiarity with attribution and tracking.
- Experience in marketplace or high-growth environments.
Culture & Benefits
- Work in a small, high-impact B2B Marketing team.
- Collaborate with global stakeholders and platform partners.
- Opportunity to influence marketing approaches as the team expands.
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