11 дней назад
Manager, Paid Social
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Manager, Paid Social (Paid Social/Performance Marketing): Planning, executing, and optimizing paid social campaigns across major advertising platforms with an accent on audience strategy, testing, client performance, and multi-market coordination. Focus on developing statistically significant testing roadmaps, applying bidding and automation methods, managing budgets, and mentoring junior team members.
Location: London, United Kingdom. Hybrid work with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.
Company
is WPP’s AI-driven media operating unit, combining media, data, partnerships, and technology to deliver personalized advertising at scale.
What you will do
- Lead the planning, creation, management, and optimization of paid social campaigns across Facebook, Instagram, Twitter, Google, YouTube, and LinkedIn.
- Conduct account health checks, monitor market changes, and identify opportunities for campaign and process improvement.
- Develop testing plans, audience strategies, bid rules, buying methods, and automation approaches to improve performance.
- Prepare presentations, lead client calls and meetings, and translate account strategy into campaign delivery.
- Coordinate with digital, creative, data, PR, and sister agency teams on integrated and multi-market campaigns.
- Manage budgets, delegate workloads, and guide the development of junior Paid Social team members.
Requirements
- Extensive hands-on paid social experience and comprehensive knowledge of industry best practices.
- Experience managing Brand and Direct Response campaigns and optimizing accounts against performance targets.
- Expertise in audience strategy, campaign testing, bidding, buying methods, and automation.
- Proficiency with native and third-party paid social platforms, Google Analytics, DoubleClick, and Adobe Analytics.
- Ability to explain campaign tactics, including channels, budgets, audiences, and formats, to clients and internal stakeholders.
- Experience developing client relationships, mentoring junior colleagues, and analyzing large data sets with strong attention to detail.
Culture & Benefits
- Hybrid working model with regular in-office collaboration and events.
- Opportunities for employee growth, learning, networking, and participation in employee resource groups.
- Medical, retirement, vision, and dental benefits.
- Paid time off, partner discounts, and employee mental health awareness days.
- Inclusive workplace focused on respect, collaboration, creativity, and professional development.
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