Senior Global Marketing Manager (New Categories)

Location: New York, NY, United States; hybrid arrangement with the option to work remotely up to 50% of the month

Base salary: $120,000–$145,000 per year

Company

hirify.global is a global beauty company with brands across fragrance, color cosmetics, skincare, and body care, including Calvin Klein Fragrances.

What you will do

• Develop category strategies and multi-year roadmaps for expansion into new and adjacent categories.
• Identify and prioritize whitespace opportunities using consumer trends, brand fit, and commercial potential.
• Build and manage the innovation pipeline from concept development through commercialization.
• Lead 360° global launch strategies and activations across digital, social, e-commerce, PR, retail, and regional teams.
• Partner with cross-functional teams and external agencies to create propositions, concepts, and business cases for senior leadership.

Requirements

• 7–10+ years of global marketing, innovation, or brand management experience.
• Experience in fragrance, beauty, personal care, fashion, luxury, or adjacent lifestyle categories.
• Demonstrated experience developing new products, categories, or businesses from consumer insight through commercialization.
• Strong strategic, creative, and commercial thinking with the ability to influence senior stakeholders and lead complex cross-functional initiatives.
• Excellent communication, storytelling, presentation, and project-management skills.

Nice to have

• Deep understanding of consumer and cultural trends, particularly among younger consumers.
• Passion for fragrance, beauty, fashion, culture, and the Calvin Klein brand.

Culture & Benefits

• Collaborative work with global marketing, consumer insights, R&D, digital, social, e-commerce, PR, retail, trade, and regional teams.
• Flexible omni-working policy allowing remote work for up to 50% of the month.
• Inclusive workplace focused on diversity, equity, and different perspectives.
• Opportunity to build scalable growth platforms and strengthen the innovation pipeline for a global beauty brand.

Hiring process

• Recruiter contact followed by a telephone or online introductory meeting.
• First online or in-person interview and second interview.
• Proposal with employment terms.