Senior Business Intelligence Analyst (Product Analytics)

Location: Remote within all U.S. states

Company

hirify.global develops tax preparation products, including TaxAct, to help customers identify deductions and credits and file their taxes digitally.

What you will do

• Investigate user behavior, customer journeys, conversion funnels, feature usage, trends, anomalies, and drop-off patterns across product touchpoints.
• Partner with product managers to define KPIs, evaluate feature adoption, and support data-informed product decisions.
• Deliver actionable insights for product optimization, landing page improvements, user experience enhancements, and marketing performance.
• Build custom Tableau or similar BI dashboards for performance monitoring and exploratory analysis.
• Write and refine SQL queries to extract, clean, and analyze large structured, semi-structured, and unstructured datasets.
• Present findings to business stakeholders and executive management, while supporting A/B testing, attribution modeling, anomaly detection, and data quality improvements.

Requirements

• Bachelor’s degree in business, management, accounting, economics, statistics, information science, or a related field.
• At least 5 years of experience as a data analyst, business data analyst, or in a similar role.
• Strong B2C product analytics experience, including user behavior analysis, funnel investigation, and feature or customer journey performance.
• Strong SQL skills and experience querying and transforming large datasets for ad hoc analysis and dashboards.
• Expertise with Tableau or another BI tool, including building scalable dashboards from scratch.
• Experience with performance metrics, anomaly detection, statistical analysis, and AI-assisted analytics tools.

Nice to have

• Marketing analytics experience covering paid search, display, campaign performance, attribution, ROAS, and related metrics.
• Knowledge of statistical packages such as Excel, R, SAS, or SPSS.
• Familiarity with agentic or copilot-style analytics tools.

Culture & Benefits

• Remote work within the United States.
• Supportive, open, and inclusive work environment.
• Commitment to diversity, inclusion, and equal employment opportunity.
• Confidential handling of information gathered during the hiring process.
• Reasonable accommodation support is available for applicants with disabilities.