Digital Analytics Manager (m/f/d)

Location: Cologne, Germany; work from home may be arranged for eligible roles, including up to 20 days per year anywhere in the EU.

Company

hirify.global is a European e-pharmacy focused on digital health services and customer access to healthcare.

What you will do

• Monitor KPIs across webshops and apps and use server-side tracking to maintain robust data quality.
• Define, implement, and refine analytics frameworks with product and marketing stakeholders.
• Manage end-to-end tracking setups in Google Tag Manager, including server-side tagging.
• Develop custom dashboards and reports using Econda Analytics and Looker Studio.
• Integrate and maintain MarTech tools while improving cross-device, cross-channel, and customer-journey performance.
• Deliver training sessions and workshops on complex datasets and analytics tools.

Requirements

• Proven experience in digital analytics and comprehensive knowledge of analytics platforms such as GA4 and Econda.
• Hands-on experience with server-side tracking and advanced tagging.
• Proficiency in JavaScript.
• Ability to translate complex data into clear, actionable insights for diverse stakeholders.
• Knowledge of cookie policies, GDPR, DSGVO, and their impact on analytics strategies.
• Role based in Cologne, Germany; home working is available where the role does not require office presence.

Nice to have

• SQL and/or Python skills for complex data manipulation.

Culture & Benefits

• Fixed-term maternity-cover position in a collaborative, innovation-focused environment.
• Up to 20 work-from-home days per year anywhere in the EU for eligible roles.
• Team-building events and regular company celebrations.
• Professional development through internal and external training.
• Childcare support of €100 per month for eligible kindergarten expenses.
• Mental health support, Urban Sports Club membership options, and a fully funded Deutschland Ticket.