Product Marketing Specialist (Streamer and Creator Product)

Location: Singapore

Company

Razer develops gaming hardware and software products for players, content creators, and streamers.

What you will do

• Own the global product marketing strategy for creator and streamer hardware and software products, including microphones, webcams, lighting accessories, and creator tools.
• Develop product positioning, messaging, value propositions, and global marketing plans.
• Plan and execute go-to-market campaigns with Product, Regional Marketing, Sales, and Partnerships teams.
• Analyze market trends, customer insights, and competitive activity to inform product strategy.
• Manage product launches, marketing assets, campaign performance, and category budgets.
• Support lifecycle and in-product marketing to increase subscription conversion, adoption, engagement, and retention while reducing churn.

Requirements

• BA/BS degree in Business, Marketing, or a related field, or equivalent experience.
• 2–3 years of product marketing or product management experience; strong internship experience may be considered for junior candidates.
• Understanding of the creator economy, Twitch, YouTube, TikTok, and software business models.
• Experience with hardware and software go-to-market channels, including retail, direct-to-consumer, online, app stores, and in-product monetization.
• Proven product launch or marketing campaign experience, with strong communication, project management, analytical, and organizational skills.
• Ability to work independently, manage multiple projects, and collaborate with stakeholders across countries and time zones.

Nice to have

• Experience with SaaS or subscription metrics such as MRR, churn, retention, conversion, and freemium or premium tiers.
• Background in consumer electronics, content creation, or gaming.
• Experience working in a global company with international stakeholders.

Culture & Benefits

• Work across a global organization spanning five continents.
• Inclusive and respectful workplace with equal-opportunity principles.
• Reasonable accommodations are provided for disability and religious practices where needed.
• Opportunity to work on products for the gaming and creator ecosystems.