B2B Marketing Manager (EdTech)

Location: Remote from Istanbul, Turkey

Company

hirify.global is an online English language platform that provides language learning solutions to individuals and corporate teams worldwide.

What you will do

• Own integrated B2B demand-generation campaigns focused on qualified leads, MQLs, and pipeline creation.
• Develop the B2B content funnel, including blog posts, case studies, whitepapers, and sales collateral.
• Plan, execute, and measure online and offline events such as webinars, virtual summits, conferences, and hosted events.
• Design and implement Account-Based Marketing programs with the Enterprise Sales team.
• Manage the B2B LinkedIn presence and create content that supports audience growth and lead capture.
• Track conversion rates, CPL, pipeline contribution, budget efficiency, and lead quality while maintaining alignment with SDRs and AEs.

Requirements

• Native Turkish and fully proficient English at C1/C2 level for professional global communication.
• 5+ years of B2B marketing experience focused on lead generation, demand generation, and pipeline growth.
• Experience developing annual marketing plans, planning budgets, and executing campaigns effectively.
• Strong understanding of the Turkish B2B market, audiences, and industry verticals.
• Experience creating B2B content, planning online and offline events, and building or executing formal ABM programs.
• Self-motivated, organized, analytical, results-driven, and able to manage multiple campaigns and stakeholders.

Nice to have

• Hands-on experience running and optimizing LinkedIn Ads campaigns.
• Experience in EdTech, e-learning, HR software, or well-being.
• Experience at a fast-growing startup or in a remote, distributed team.

Culture & Benefits

• Remote work with paid time off available from the first month.
• Competitive salary and a professional development budget.
• Private health insurance and access to Modern Health coaching and therapy sessions.
• Lunch and internet allowances.
• Global, employee-first working environment focused on results.

Hiring process

• The application must include a detailed answer to “Why do you want to work at hirify.global?”