10 дней назад
Website Manager (Cybersecurity)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Website Manager (Cybersecurity): Building and optimizing Salt Security’s website as a growth engine with an accent on web experience strategy, conversion optimization, and search visibility across SEO, AEO, and GEO. Focus on designing persona-based buyer journeys, running A/B and multivariate testing, and connecting web performance metrics to pipeline and revenue.
Location: Central United States
Company
provides an agentic security and API security platform that discovers and governs AI agents, MCP connections, and APIs while preventing attacks and vulnerabilities.
What you will do
- Define the website structure, user journeys, and experience standards for security architects, AppSec engineers, and CISOs across the buying funnel.
- Own conversion and engagement performance across awareness content, demo requests, and trial sign-ups.
- Run continuous A/B and multivariate testing and optimize key conversion paths.
- Improve visibility across traditional search, answer engines, and AI-powered discovery through technical SEO, structured data, and direct-answer placements.
- Partner with developers, designers, Product Marketing, Demand Gen, and Sales to execute the website roadmap and align web experiences with go-to-market objectives.
- Define KPIs, build dashboards, and report on website contribution to pipeline and revenue.
Requirements
- 2–3+ years of experience in digital or web marketing, ideally in B2B SaaS or cybersecurity.
- Experience owning web strategy and performance outcomes, including persona-based marketing and complex, multi-stakeholder buyer journeys.
- Experience directing or briefing development and design teams in-house or through an agency.
- Strong cross-functional communication and the ability to translate business goals into technical and design requirements.
- Strong knowledge of SEO, AEO, GEO, conversion rate optimization, and web analytics such as GA4.
- Hands-on familiarity with Webflow, Keak, Microsoft Clarity, Profound, SEMrush, Screaming Frog, and Google Tag Manager.
Culture & Benefits
- Collaborative environment that welcomes ideas from across the organization.
- Startup environment with opportunities to see results quickly and make a significant impact.
- Work includes solving diverse challenges across agentic security and API security.
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