Product Marketing Specialist (Energy)

Location: Edinburgh, United Kingdom; hybrid work with at least 2 days per week in the office. Flexible working is required to accommodate global team time zones.

Company

hirify.global provides analytics, insights and proprietary data across the energy and natural resources sectors, serving customers in more than 30 countries.

What you will do

• Define audience personas, workflows and customer insights for priority oil and gas markets.
• Develop differentiated product positioning, messaging, propositions and portfolio plays.
• Create sales enablement materials including presentations, battlecards, objection-handling guides and case studies.
• Lead product marketing input into go-to-market planning, launches, updates and product lifecycle activities.
• Support demand generation, upsell and cross-sell campaigns with audience-relevant narratives.
• Track messaging effectiveness, sales enablement impact and audience engagement to improve marketing performance.

Requirements

• Proven experience in B2B portfolio or product marketing, ideally in energy, data or analytics.
• Experience working in large, complex matrix organisations and with globally distributed teams.
• Strong understanding of end-to-end go-to-market processes, sales-led growth models and pipeline dynamics.
• Ability to translate complex product portfolios into clear customer narratives and connect marketing activity to commercial outcomes.
• Strong sales partnership, stakeholder management, communication, presentation, storytelling and writing skills.
• Structured, pragmatic and autonomous approach with strong strategic and commercial thinking.

Culture & Benefits

• Hybrid working environment with regular office collaboration.
• Flexible working to support collaboration across different time zones.
• Inclusive, trusting, customer-committed, future-focused and curious working culture.
• 11-month fixed-term contract with potential to extend based on business need and performance.