21 день назад
Senior Growth Marketing Manager (3D Printing)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Senior Growth Marketing Manager (3D Printing): Developing lifecycle marketing campaigns and customer engagement programs for Formlabs’ 3D printing solutions across prospecting, purchase, onboarding, retention, and advocacy with an accent on segmentation, analytics, and cross-channel execution. Focus on optimizing campaigns through A/B testing, translating customer data into growth strategies, and increasing retention, satisfaction, and lifetime value.
Location: Budapest, Hungary; hybrid work
Company
develops 3D printing technology used by industry leaders to design, prototype, and manufacture physical products, including medical devices.
What you will do
- Own the customer lifecycle from prospecting and lead generation through purchase, onboarding, engagement, retention, and advocacy.
- Develop and execute customer engagement and purchase campaigns across web, email, and other channels.
- Design customer journey programs and create segmented content and resources that help customers maximize the value of products.
- Track and report on retention and engagement metrics, identifying opportunities for improvement.
- Collaborate with product, creative, support, and sales teams on campaigns, product launches, and customer experience.
- Test and optimize campaigns using A/B testing, data analysis, and customer feedback.
Requirements
- 8+ years of experience in growth, customer, or lifecycle marketing, preferably in a hardware technology company.
- Strong analytical and technical skills, with the ability to turn data insights into actionable marketing strategies.
- Excellent written and verbal communication skills, including the ability to craft compelling marketing messages.
- Creative, customer-focused mindset with strong curiosity about customers, products, and technology.
- Ability to execute quickly and collaborate effectively across teams.
- Experience with marketing email platforms such as Marketo or Klaviyo, CRM systems such as Salesforce, analytics tools such as Google Analytics or BigQuery, and ecommerce platforms such as Shopify.
Culture & Benefits
- Innovative product company operating at the forefront of the 3D printing industry.
- Collaborative environment with a focus on creativity, learning, and excellence.
- Company shares through RSUs for full-time employees.
- Private health insurance, catered office lunch three days per week, and a Budapest public transportation pass.
- Office snacks and beverages, sports pass allowance, free 3D prints, and development opportunities.
- Inclusive, dog-friendly office in Budapest.
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