Marketing Content Strategist (Fintech)

Location: New York, NY (Hybrid)

Salary: $100,000–$130,000 annually

Company

hirify.global is a financial services organization providing banking products and services.

What you will do

• Develop and execute content strategies and targeted marketing materials across paid media, search, display, email, social media, direct mail, and customer communications.
• Monitor financial services content trends and recommend improvements to content mix, messaging, quality, and governance.
• Partner with marketing leadership, agencies, vendors, and internal stakeholders on campaign strategy and creative deliverables.
• Maintain and improve a centralized content library to support scalable reuse of marketing materials.
• Develop performance metrics, dashboards, and reporting to measure content effectiveness and guide optimization.
• Support content budget planning, vendor evaluation, partnership development, and AI-supported content initiatives.

Requirements

• Bachelor’s degree in design, marketing, or a related field.
• 4–6 years of progressive experience in content strategy and design, preferably in financial services or another complex, regulated environment.
• Advanced expertise with Adobe, Figma, and Hootsuite, including platform strategy, governance, and adoption.
• Strong written and verbal communication skills, with experience influencing senior stakeholders and driving cross-functional alignment.
• Ability to work autonomously, lead strategic initiatives, mentor talent, and foster collaboration in a fast-paced environment.
• Visa sponsorship is not available.

Culture & Benefits

• Hybrid work arrangement in New York, NY.
• Opportunity to work on marketing communications in a regulated financial services environment.
• Work with agency teams, vendors, and cross-functional internal stakeholders.
• Use AI-enabled tools to improve content development speed, visibility, and marketing performance.