6 дней назад
Social Media Consultant (Financial Services)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Social Media Consultant (Financial Services): Leading retail-focused social media programs for retirement services and annuity marketing with an accent on campaign integration, content governance, social selling, and performance optimization. Focus on developing cross-functional social strategies, guiding Sales adoption, using audience and performance insights, and applying AI and emerging platform capabilities to improve marketing effectiveness.
Location: West Des Moines, Iowa, United States
Company
provides retirement services and annuity products for customers and financial professionals.
What you will do
- Lead the integration of social media into retail marketing campaigns, product initiatives, and promotional programs.
- Develop social promotion plans covering content strategy, asset creation, activation timelines, and performance reporting.
- Lead the growth and adoption of ’s social selling program, including platform administration and measurement.
- Create frameworks, training, and best practices that help Sales teams use social media for relationship-building and prospecting.
- Own the retail social content roadmap across LinkedIn, Facebook, YouTube, and other relevant platforms.
- Manage dashboards, KPI reporting, insights, governance, and recommendations for continuous improvement.
Requirements
- 5+ years of relevant experience in marketing, communications, digital marketing, or social media, including ownership of digital and social media programs.
- Experience developing and executing social media strategies across LinkedIn, Facebook, and emerging platforms.
- Experience using social listening, audience insights, and performance data to improve results.
- Experience partnering with Sales, field-facing teams, or advisor-focused organizations; financial services or insurance experience is preferred.
- Strong written and verbal communication, critical thinking, creativity, project management, adaptability, and ability to manage multiple priorities independently.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent experience; demonstrated AI fluency is required.
Culture & Benefits
- Inclusive and dynamic work environment.
- Opportunity to support retail marketing initiatives and financial professionals.
- Military Friendly Employer with support for veterans.
- Equal Opportunity Employer committed to an inclusive workplace.
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