Marketing Analyst

Location: Melbourne VIC, Australia

Company

Online vehicle marketplace focused on improving how people buy and sell vehicles through data, technology, and digital experiences.

What you will do

• Analyse customer behaviour and transactional data to identify opportunities, problems, and risks.
• Collaborate with marketing, data, product, and other business stakeholders to define analytical needs and provide actionable insights.
• Produce regular reports against marketing KPIs and communicate findings clearly.
• Write SQL queries to extract data from multiple sources and create clear data visualizations.
• Use marketing mix modelling to inform budget allocation and financial decisions.
• Review, analyse, and develop data-driven attribution methodologies.

Requirements

• Experience using SQL to work with data.
• Experience with data visualization tools such as ThoughtSpot, Tableau, Looker Studio, or Power BI.
• Ability to use large-scale analytics platforms such as Google Analytics 360, Adobe Analytics, Appsflyer, or Adjust.
• Expertise in tag management, including tag structuring and implementation with Google Tag Manager or Adobe Launch.
• Experience launching, analysing, and reporting on A/B tests and conversion rate optimization initiatives using tools such as Optimizely, Adobe Target, or Maxymiser.
• Must have full-time Australian working rights on an ongoing basis and complete a National Police Record check.

Nice to have

• Working knowledge of cloud data warehouses such as Snowflake, Redshift, or BigQuery.
• Experience with data-driven attribution modelling or marketing mix modelling.

Culture & Benefits

• Inclusive and diverse workplace with support for workplace adjustments.
• Flexible working options, including the possibility of part-time work by agreement during the recruitment process.
• 24 weeks of paid parental leave for primary caregivers.
• Four weeks of paid secondary caregiver leave and paid family and fertility planning leave.
• Support from an engaged, high-performing team and access to senior leadership.

Hiring process

• Successful candidates are required to complete a National Police Record check.
• Every job applicant receives a response as part of the Circle Back Initiative.