Associate Director COVID Franchise Marketing

Location: Morristown, New Jersey, United States; onsite role

Company

hirify.global is an R&D-driven, AI-powered biopharmaceutical company developing medicines and vaccines at global scale.

What you will do

• Lead integrated marketing strategies for HCP and consumer audiences across the COVID franchise.
• Develop consumer journeys and connected omnichannel experiences across key touchpoints.
• Activate audience segmentation and precision targeting with analytics and insights teams.
• Manage end-to-end marketing initiatives, timelines, deliverables, agencies, and cross-functional partners.
• Guide promotional materials through legal, regulatory, and medical review processes.
• Define KPIs, optimize campaigns, and manage promotional budgets and marketing investments.

Requirements

• Bachelor’s degree.
• At least 5 years of experience in pharmaceutical, healthcare, biotech, agency, marketing, sales, market access, strategy, project management, or operations roles.
• Experience leading complex initiatives across matrixed organizations without direct authority.
• Strong strategic thinking, business acumen, project management, problem-solving, communication, and presentation skills.
• Experience managing creative agencies or third-party vendors and coordinating legal, regulatory, and medical reviews.

Nice to have

• Master’s degree or MBA.
• Precision marketing, digital marketing, omnichannel planning, audience segmentation, targeting, and analytics experience.
• Experience with vaccines, biologics, injectables, market access, or product launches.
• Consumer products experience.

Culture & Benefits

• Supportive, future-focused environment centered on science and innovation.
• Health and wellbeing benefits, including healthcare, prevention, and wellness programs.
• At least 14 weeks of gender-neutral parental leave.
• Mentoring, international mobility programs, and career development opportunities.
• Exposure to AI-driven research, smart manufacturing, and mRNA platforms.