Marketing Specialist (Outdoor Living)

Location: In-office position based in Grand Rapids, Michigan; travel approximately 10–20 days per year for meetings, events, customer visits, trade shows, and training.

Company

Outdoor living brand focused on decking, railing, product innovation, retail partnerships, and customer programs.

What you will do

• Support planning and execution of marketing campaigns, product launches, promotions, events, and customer initiatives.
• Coordinate retail and dealer marketing programs with internal teams, agencies, vendors, and external partners.
• Manage marketing materials, sales tools, product collateral, digital assets, merchandising materials, and retail support programs.
• Support contractor, dealer, distributor, and retail customer programs.
• Coordinate trade shows, meetings, events, customer experiences, literature updates, product samples, and display programs.
• Prepare presentations, reports, project updates, and business communications while maintaining accurate product information.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent work experience.
• 1–3 years of experience in marketing, project coordination, business, sales support, or a related area is preferred.
• Strong proficiency in Microsoft Office, including Excel, Word, PowerPoint, Teams, and Outlook.
• Strong written, verbal, interpersonal, organizational, analytical, and problem-solving skills.
• Ability to manage multiple projects, prioritize work, meet deadlines, and collaborate across departments.
• Proficiency in English and ability to work in-office in Grand Rapids, Michigan.

Nice to have

• Experience with marketing campaigns, product launches, customer programs, retail, dealer, distributor, contractor, or building products channels.
• Familiarity with project management tools and marketing software platforms.
• Basic knowledge of digital marketing, social media, email marketing, or content development.
• Experience coordinating events or customer-facing programs.

Culture & Benefits

• Collaborative, fast-paced work environment with cross-functional interaction.
• Opportunity to develop experience across product marketing, retail marketing, customer engagement, events, and strategic growth initiatives.
• Opportunities to build knowledge of decking, railing, outdoor living products, customers, and go-to-market strategies.
• Travel opportunities for meetings, events, customer visits, trade shows, and training.