4 часа назад
Marketing Coordinator, Paid Acquisition
62 000 - 72 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Coordinator, Paid Acquisition (Google Ads/Meta Ads): Centralizing paid advertising, Zillow listings, budgets, and lead-source reporting across 9,000+ apartment homes with an accent on campaign optimization, attribution, and cost-per-lease analysis. Focus on consolidating property-level accounts, reconciling advertising data with AppFolio, and reallocating spend based on occupancy exposure and performance.
Location: Seattle, WA; hybrid schedule with 3 days per week in the Main Office
Salary: $62,000–$72,000 annually, depending on experience
Company
is a Seattle-based property management company operating more than 9,000 apartment homes across the Pacific Northwest, focused on workforce and affordable housing.
What you will do
- Inventory and centralize property-level ad accounts, Zillow listings, invoices, billing, and marketing requests.
- Build, launch, and optimize Google Ads and Meta campaigns, including keyword, geographic, audience, and creative testing.
- Manage monthly budgets, identify duplicate or ineffective spend, and reallocate investment toward properties with occupancy exposure.
- Own Zillow Rentals listings, packages, renewals, contract tracking, invoicing, and performance recommendations.
- Maintain lead-source reporting covering spend, leads, tours, applications, leases, cost per lead, and cost per lease.
- Maintain conversion tracking, UTM standards, landing pages, and Google Business Profiles while coordinating creative vendors.
Requirements
- 2–4 years of digital or performance marketing experience with hands-on ownership of paid advertising accounts.
- Experience managing monthly advertising budgets and explaining campaign performance.
- Working fluency in Google Ads, Meta Ads Manager, and Google Analytics 4.
- Strong spreadsheet skills, including pivot tables, lookups, and building clear reports.
- Strong written communication, organization, and judgment when coordinating with property teams.
- Ability to work in the Seattle Main Office 3 days per week.
Nice to have
- Multifamily, property management, or real estate experience.
- Hands-on Zillow Rentals experience.
- Familiarity with AppFolio or a comparable property management platform.
- Google Ads certification.
Culture & Benefits
- Mission-driven focus on workforce and affordable housing.
- Process-oriented environment supporting rapid growth from 200 to more than 9,000 units.
- Salaried, non-exempt classification with overtime eligibility under Washington State law.
- Role focuses on directing creative work rather than producing full creative assets.
Hiring process
- First 30 days: complete the inventory of accounts, listings, and spend and identify duplicate or lapsed spend.
- First 60 days: consolidate the first group of properties, verify conversion tracking, and establish a cost-per-lease baseline.
- First 90 days: launch recurring lead-source reporting and deliver initial budget reallocation recommendations.
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