13 дней назад
Senior Creative Strategist, Growth Marketing (SaaS)
135 000 - 156 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Creative Strategist, Growth Marketing (SaaS): Developing creative strategy, testing frameworks, and landing-page recommendations for paid growth marketing channels with an accent on performance data, creative briefs, and conversion strategy. Focus on designing structured A/B and multivariate experiments, translating campaign signals into hypotheses, and improving the journey from ad impression to conversion.
Location: Onsite in Pleasanton, California, Monday through Friday
Base annual salary: $135,000–$156,000; annual bonus up to 10%
Company
provides a SaaS platform and operates with a focus on innovation, collaboration, continuous learning, and professional development.
What you will do
- Develop insight-driven creative briefs covering concepts, messaging, formats, audiences, and channels.
- Own creative strategy across paid social and paid search channels, including Meta, TikTok, YouTube, and Google.
- Build creative testing roadmaps, define hypotheses and success metrics, and document actionable learnings.
- Design A/B and multivariate experiments across copy, hooks, formats, visuals, and calls to action.
- Recommend landing-page tests based on traffic source, audience intent, and funnel stage without building or editing pages.
- Present strategies, test results, and recommendations to marketing leadership and cross-functional stakeholders.
Requirements
- 5+ years of creative strategy experience in performance or growth marketing.
- Hands-on experience with paid social and/or paid search, including Meta, TikTok, YouTube, and/or Google.
- Experience developing creative briefs and testing frameworks that improve paid campaign performance.
- Strong data fluency and the ability to translate creative analytics into strategic direction.
- Working knowledge of CRO principles, landing-page strategy, traffic sources, and audience intent.
- Strong communication, cross-functional collaboration, and systems-building skills.
Nice to have
- Experience in SaaS, marketplace, or B2B2C environments.
Culture & Benefits
- Full-time employment with 15 accrued PTO days and 10 company holidays annually.
- Healthcare, dental, vision, life, and supplemental insurance options.
- 401(k) program with 4% matching.
- College assistance reimbursement, an EAP and Work/Life Program, and LinkedIn Learning access.
- Onsite microkitchen stipend, DoorDash DashPass, onsite gym, and basketball court.
- Additional discounts on entertainment, travel, wellness, and services.
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