Head of Marketing (Bitcoin)

Location: Remote; positions are available in the US and other locations, with location-dependent compensation and benefits.

Salary: $246K–$273K for US-based positions

Company

hirify.global is a Bitcoin-focused financial services company offering bitcoin trading, bill payments, and borrowing against bitcoin holdings across more than 100 countries.

What you will do

• Develop and own the global marketing strategy, operating plan, priorities, and budget.
• Build the marketing organization, including its team, processes, technology, agencies, and operating cadence.
• Lead go-to-market strategy for product launches, new markets, and strategic initiatives.
• Build scalable acquisition programs across paid search, app stores, affiliates, creators, partnerships, sponsorships, and referrals.
• Own lifecycle marketing across onboarding, activation, adoption, cross-sell, reactivation, and retention.
• Partner with Product, Data, Finance, Brand, Communications, and the CEO while recruiting and developing the marketing team.

Requirements

• Significant marketing or growth leadership experience in scaled consumer technology, fintech, financial services, or a similarly complex business.
• Experience building or materially transforming a marketing function and scaling customer acquisition channels.
• Strong command of CAC, LTV, payback periods, cohort analysis, attribution, incrementality, and return on marketing investment.
• Experience implementing marketing analytics and measurement infrastructure and managing meaningful budgets.
• Strong lifecycle marketing, product marketing, positioning, segmentation, and go-to-market experience.
• Genuine interest in Bitcoin and a strong understanding of hirify.global’s Bitcoin-only positioning.

Nice to have

• Experience with partnerships, creators, affiliates, referral programs, or other nontraditional acquisition channels.
• Experience marketing high-consideration or high-value products where trust and customer quality are critical.

Culture & Benefits

• Remote work with benefits and compensation dependent on location.
• Equity in a high-growth startup for US-based positions.
• Flexible PTO, sick leave, and parental leave for US-based positions.
• Cell phone and internet reimbursement for US-based positions.
• No trading fees when buying and selling bitcoin on hirify.global.
• Marketing is expected to prioritize trust, customer quality, and economically rational growth over vanity metrics.