Senior Specialist - Digital Marketing

Location: Chandler, Arizona, United States; travel required 0%–25%; primarily indoor work with approximately 80% sitting, 10% standing, and 10% walking.

Company

hirify.global develops semiconductor technology and products used in electronics and embedded applications, with a global workforce of approximately 17,000 employees.

What you will do

• Own digital marketing strategy and execution for multiple analog power and interface product lines and application segments.
• Plan and launch new product introduction campaigns aligned with product releases and business-unit priorities.
• Develop and manage multi-channel campaigns supporting awareness, engagement, demand generation, and sales enablement.
• Create and maintain technical content, including web pages, sell sheets, videos, and application-focused materials.
• Optimize product and solution pages through SEO, SEM, web analytics, and content strategies.
• Collaborate with product marketing, engineering, sales, Marcom, and external partners while monitoring market trends, competitive positioning, and campaign performance.

Requirements

• At least 5 years of experience in digital marketing, preferably in semiconductors, power electronics, or technical B2B industries.
• Bachelor’s degree in Marketing, Engineering, Business, or a related field.
• Experience with digital marketing strategy, campaign execution, SEO/AEO/SEM, web analytics tools, and marketing automation platforms.
• Experience supporting new product launches, demand-generation campaigns, and technical content creation for engineering audiences.
• Strong communication, project management, organizational, analytical, and cross-functional collaboration skills.
• This position is not eligible for Microchip immigration sponsorship.

Nice to have

• Understanding of power conversion applications such as industrial systems, electric vehicles, renewable energy, and data centers.
• Familiarity with power semiconductor technologies.
• Experience with AEM, iApps, or similar content management systems.
• Video production, graphic design, and visual storytelling experience.

Culture & Benefits

• Values-driven environment focused on trust, empowerment, respect, diversity, communication, and community.
• Employee development supported through leadership and career-growth programs.
• Opportunity to work with global teams across product marketing, engineering, sales, and communications.
• Work involves both independent responsibilities and collaboration with others.