22 дня назад
CRO Consultant (all genders)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
CRO Consultant (all genders) (Digital Analytics/CRO): Auditing websites, landing pages, and customer journeys while designing data-informed experimentation strategies with an accent on conversion barriers, A/B testing, and funnel performance. Focus on analyzing user behavior, building optimization roadmaps, and collaborating with UX/UI and development teams to improve digital and e-commerce experiences.
Location: Frankfurt, Germany; hybrid work. Work from home on Mondays and Fridays, with up to 10 days of remote work abroad per year.
Company
is a pan-European marketing and communications network combining regional collaboration with local expertise and execution for Hyundai, Kia, and other brands.
What you will do
- Audit websites, landing pages, and customer journey flows to identify conversion bottlenecks.
- Design, run, and analyze A/B and multivariate tests across web and e-commerce platforms.
- Translate insights from GA4, Adobe Analytics, Contentsquare, and related tools into actionable recommendations.
- Collaborate with UX/UI designers and developers to implement and validate improvements.
- Develop hypotheses-driven optimization roadmaps and build KPI dashboards and stakeholder reports.
- Advise marketing and product teams on personalization, targeting, segmentation, and CRO best practices.
Requirements
- 5–7+ years of experience in CRO, digital analytics, or performance marketing.
- Strong knowledge of GA4, Adobe Analytics, Contentsquare, Hotjar, and similar digital analytics platforms.
- Proven experience designing and executing A/B and multivariate tests.
- Experience with Dynamic Yield, Optimizely, VWO, Google Optimize, Adobe Target, Kameleoon, or similar experimentation tools.
- Solid understanding of UX principles, customer journeys, funnel analysis, tag management, and experimentation frameworks.
- Strong stakeholder management, consulting, data interpretation, and presentation skills.
Nice to have
- Knowledge of HTML, CSS, and JavaScript for testing implementation.
Culture & Benefits
- International and inclusive working environment with colleagues from different countries and professional backgrounds.
- Hybrid work flexibility with regular work-from-home days and limited remote work abroad.
- Subsidized lunches through a meal voucher program.
- Pet-friendly office with ergonomic workstations and modern infrastructure.
- Corporate benefits platform with offers supporting physical and mental wellbeing.
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