Head of Marketing - Direct Marketing

Location: London Broadcasting House, hybrid with a minimum of 2 days per week in London offices

Company

The hirify.global is a public-service broadcaster whose Licence Fee Unit funds hirify.global operations through revenue-generating marketing activity.

What you will do

• Oversee direct marketing contracts covering postal services, print and production, and payment scheme providers.
• Help set the strategic direction and build the marketing plan for retention activity.
• Coordinate with digital marketing leadership to deliver campaigns, set success benchmarks, troubleshoot issues, and optimize ROI.
• Lead the Licence Fee Unit marketing team’s output from campaign briefs through creative execution.
• Analyze campaign performance, identify success drivers and learnings, and apply them to future activity.

Requirements

• Significant direct marketing experience, including large and complex postal and email campaigns.
• Experience managing commercial relationships, significant budgets, and critical stakeholders.
• Experience working collaboratively across an enterprise and within a complex matrix environment.
• Strong planning, interpersonal, resilience, and proactive problem-solving skills.
• Ability to work from London and attend the London offices at least 2 days per week.

Nice to have

• Experience translating audience insights and analytics into brand strategies, marketing plans, and effective campaigns.
• Strong negotiation, influencing, and presentation skills.

Culture & Benefits

• Fixed-term full-time contract for 12 months.
• Flexible 35-hour working week and flexible working discussions.
• 25 days of annual leave, with the option to purchase 5 additional days.
• Defined pension scheme, discounted dental and healthcare, and gym benefits.
• Professional development opportunities within a collaborative, values-based, and inclusive environment.