Brand & Content Marketing Manager (B2B SaaS)

Location: Hybrid, based in London or Ghent

Company

hirify.global is a cloud software company providing an open API platform with AI and automation for accountants, serving more than 1,000 firms across 19 countries as part of the Visma Group.

What you will do

• Produce content for global integrated campaigns and always-on brand programmes, including reports, email, social, infographics, executive presentations, and event materials.
• Maintain the global content framework, messaging house, content calendar, corporate social presence, and content asset library across UK&I, Belgium, the Netherlands, Luxembourg, and Denmark.
• Maintain AI-assisted content workflows, prompts, brand guidelines, and skill definitions for market-specific content and translation.
• Brief and manage design, copywriting, translation, and PR agencies while creating light-touch assets in Canva and/or InDesign.
• Run the global PR programme across the UK and Benelux, support research report launches, and grow media visibility in the Netherlands.
• Play a central role in the FY27 brand refresh, including positioning, messaging, visual identity, content audits, guidelines, templates, and rollout coordination.

Requirements

• Around 5–7 years of experience in content and/or brand marketing, with a portfolio across multiple formats and channels.
• Strong writing, editing, organisation, and project management skills, with the ability to work independently.
• Experience in or with B2B SaaS and an interest in technical and professional audiences.
• Experience briefing and managing external agencies and producing content for multiple markets, including localisation or translation coordination.
• Strong design judgement and practical experience creating clean assets in Canva and/or InDesign.
• Working knowledge of SEO, social listening tools, and practical AI content production workflows.

Nice to have

• Experience contributing to a brand refresh, rebrand, or visual identity rollout.
• Hands-on PR experience, including agency management.
• Familiarity with accountancy, fintech, or professional services.
• Dutch or French language skills.
• A degree in marketing, communications, English, journalism, design, or a related field, or equivalent practical experience.

Culture & Benefits

• 13-month fixed-term maternity cover contract with a structured handover from the current post-holder.
• Written documentation of live projects, agency contacts, and workflows.
• Regular one-to-ones with the Senior Manager of Demand Generation and a defined stakeholder map.
• Support for continuous learning and professional development.
• Opportunity to work across teams and pursue internal career development.