Digital Marketing Specialist / Shopify Specialist (Shopify)

Location: Remote, Metro Manila, Philippines; Australian working hours and Australian public holidays

Salary: AUD 1,800–2,500 per month

Company

A lifestyle and retail business offering curated fashion, beauty, homewares, accessories, children’s products, and other purpose-driven lifestyle goods.

What you will do

• Manage and optimize the Shopify store, including product pages, collections, navigation, merchandising, content, promotions, and launches.
• Analyze customer journeys, identify friction and drop-off points, and implement conversion rate optimization improvements.
• Improve on-page SEO, keyword targeting, organic visibility, metadata, headings, URLs, and technical SEO basics.
• Manage Klaviyo campaigns, automated customer flows, segmentation, retention activity, and email performance reporting.
• Support social media, content production, graphic design, promotional assets, and ad creative across digital channels.
• Progressively manage Meta and Google advertising, including campaigns, audiences, creative, landing pages, budgets, and performance optimization.

Requirements

• Proven digital marketing experience with a strong Shopify and e-commerce focus.
• Hands-on experience managing Shopify websites and understanding e-commerce customer journeys and conversion rate optimization.
• Experience with SEO, email marketing, marketing automation, social media, and digital advertising.
• Ability to create quality digital marketing assets using Canva, Adobe Creative Suite, or similar tools.
• Strong analytical, organizational, writing, and independent problem-solving skills, with attention to detail.
• Ability to work Australian hours and observe Australian public holidays.

Nice to have

• Experience with Klaviyo, Meta Ads, Google Ads, customer segmentation, and lifecycle marketing.
• Experience with Shopify-based fashion, lifestyle, beauty, homewares, or consumer retail brands.
• Understanding of Australian e-commerce and consumer behavior.
• Strong graphic design and advertising creative portfolio.

Culture & Benefits

• Remote work arrangement based in Metro Manila, Philippines.
• Work aligned with Australian business hours.
• Australian public holidays observed.
• Hands-on ownership of e-commerce growth across Shopify, SEO, email, social media, creative, and paid acquisition.