Lifecycle & Retention Marketing Manager (Shopify)

Location: Remote within Latin America, including Argentina, Brazil, Chile, and Colombia

Company

hirify.global represents a fast-growing direct-to-consumer health and wellness brand focused on customer engagement, retention, and healthier lifestyles.

What you will do

• Own the email marketing calendar across promotional campaigns, product launches, seasonal initiatives, and automated customer journeys.
• Build, deploy, segment, test, and optimize email and SMS campaigns, including welcome, abandoned-cart, browse-abandonment, post-purchase, replenishment, win-back, and re-engagement flows.
• Manage and optimize the loyalty and rewards program, including VIP tiers, milestones, referrals, birthdays, and anniversaries.
• Develop end-to-end lifecycle strategies that improve retention, repeat purchases, lifetime value, engagement, and churn reduction.
• Optimize product, collection, and content pages for SEO and AI-driven discovery across search engines and tools such as ChatGPT, Google AI Overviews, and Perplexity.
• Partner with Ecommerce, Paid Media, Customer Experience, Creative, Content, and acquisition teams to align customer journeys and organic and paid search strategies.

Requirements

• 3+ years of experience in lifecycle marketing, ecommerce, or digital marketing.
• Hands-on Shopify experience is required, including familiarity with the Shopify ecosystem, apps, and integrations.
• Direct experience running email marketing flows; Klaviyo experience is preferred.
• Direct experience managing ecommerce loyalty programs and SMS marketing tools.
• Ability to combine hands-on campaign execution with lifecycle strategy, analytics, attribution modeling, and customer-behavior analysis.
• Bachelor’s degree in Marketing, Business, Digital Marketing, or a related field, or equivalent experience.

Nice to have

• Experience with Klaviyo.
• Experience building landing pages for paid advertising campaigns.

Culture & Benefits

• Remote work within the stated Latin American locations.
• Fast-paced, high-growth environment with significant ownership of lifecycle and retention programs.
• Cross-functional collaboration across Ecommerce, Paid Media, Customer Experience, Creative, Content, and acquisition.
• Opportunity to work at the intersection of health and wellness, ecommerce, customer behavior, SEO, and AI-driven search.