Manager, CRM, APAC (Retail)

Location: Shanghai, China

Company

American luxury lifestyle brand offering ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty collections, with a purpose-led culture focused on empowering women.

What you will do

• Develop and execute the Greater China CRM strategy across retail, e-commerce and social touchpoints.
• Define CRM objectives, KPIs, measurement frameworks and annual campaign calendars across markets, channels and stores.
• Own customer data flows, governance, integration, quality and compliant business use across CRM channels.
• Build customer segmentation, journey mapping, analytics, dashboards and testing frameworks, including A/B testing.
• Manage CRM platforms, agencies, technology partners, clienteling tools and Corporate WeChat enhancements.
• Lead loyalty programme strategy and manage two team members based in Shanghai and Hong Kong.

Requirements

• University degree in Marketing, Business, Communications, Data Analytics or a related discipline.
• 6–8 years of hands-on CRM experience in retail, luxury, consumer goods or a related customer-led industry.
• Experience with CRM systems, customer databases, segmentation, campaign measurement, loyalty programmes and data governance.
• Strong analytical, commercial, stakeholder-management and communication skills.
• Experience managing people across locations, external agencies and technology vendors.
• Experience with retail and e-commerce data; Microsoft Office proficiency is required.

Nice to have

• Regional or multi-market CRM experience.
• Experience with WeCom, analytics, business intelligence and visualisation tools.

Culture & Benefits

• Welcoming and inclusive environment with an emphasis on collaboration, integrity, creativity and professional growth.
• Competitive compensation and performance-based rewards.
• Benefits supporting mental and physical health, financial security and overall wellness.
• Employee discount, access to exclusive sample sales and free executive coaching on demand.