PSA Sr. Marketing Manager, APAC

Location: Onsite in Hong Kong, China, with occasional travel

Company

Provides technology-enabled grading, authentication, vaulting, and sales services for collectibles, including trading cards, autographs, comics, coins, video games, event tickets, and memorabilia.

What you will do

• Develop and execute go-to-market strategies and marketing plans to grow PSA’s presence across APAC.
• Own PSA’s regional marketing channels and coordinate social media, website updates, events, trade shows, launches, partnerships, and promotions.
• Analyze marketing data, campaign performance, ROI, and market trends, presenting insights to senior leadership.
• Oversee marketing materials, brand communications, PR, media relations, social media monitoring, and crisis management.
• Collaborate with sales, product, creative, and US marketing teams to localize global campaigns and create cohesive messaging.
• Manage budgets, supervise marketing team members or agencies, and build relationships with community partners and brands.

Requirements

• 8+ years of marketing experience, preferably including 5+ years as a marketing lead.
• Fluent English required; Cantonese or Mandarin is a plus.
• Experience managing marketing programs from strategy through execution in a fast-changing environment.
• Experience with digital marketing tools such as Google Ads, Meta Ads, HubSpot, Mailchimp, and Google Analytics.
• Strong analytical, communication, leadership, project management, presentation, and stakeholder collaboration skills.
• Experience with trade shows, international social media, APAC live-streaming channels, China’s digital marketing ecosystem, and global teams across time zones.

Nice to have

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Knowledge of the trading card or collectibles industry.

Culture & Benefits

• Work onsite from the Hong Kong office with occasional travel.
• Collaborate with international teams and regional and global marketing stakeholders.
• Participate in a camera-on video interview process, with some interview steps potentially conducted by phone.

Hiring process

• Video interviews require candidates to keep their cameras on, with some steps potentially taking place by phone.
• A final onsite interview may be requested at the company’s discretion.