Senior Product Marketing Manager (AI/SaaS)

Location: Remote anywhere in Europe; hubs in Spain, Portugal, Serbia, and Finland.

Company

hirify.global is an AI-powered app reputation and ASO platform for mobile and Steam publishers, serving SMB, mid-market, and enterprise clients through a B2B SaaS model.

What you will do

• Own product positioning, messaging, product pages, and competitive differentiation.
• Lead feature launches from development through launch planning, campaigns, and performance measurement.
• Build a feedback loop from sales and customer success calls into Product and Marketing.
• Develop customer stories, case studies, testimonials, and proof points for key use cases.
• Maintain the internal product source of truth and own the modular master sales deck.
• Run cross-sell and upsell campaigns for existing and free accounts with Growth.

Requirements

• 5+ years of B2B SaaS product marketing experience, primarily in startups with hands-on ownership.
• Experience launching products, owning positioning, and working closely with Sales.
• Daily use of AI tools such as Claude and ChatGPT, with the ability to build AI-supported workflows.
• Comfort working with funnel and campaign data, spreadsheets, and performance conclusions.
• Fluent English, strong writing, and confidence presenting at webinars and events.
• Ability to work proactively as a senior individual contributor and build new workflows from zero.

Nice to have

• Experience with mobile apps, ASO, gaming, product-led, or sales-led growth motions.
• Spanish, Portuguese, or Russian language skills.
• Video production skills with Screen Studio or CapCut.

Culture & Benefits

• Remote work anywhere in Europe with colleagues across Europe, the UK, the US, and Brazil.
• Direct collaboration with the CEO and leadership team while building the function from zero.
• Equity options after probation and quarterly performance bonuses.
• Conference participation, annual offline team meetups, and company all-hands.
• Monthly coworking budget, laptop, home office equipment, and internal hackathons two to three times a year.