Law Firm Digital Strategist (SEO)

Location: St. Louis, United States; fully remote. Occasional in-person client meetings may be required.

Salary: $100,000 annual salary

Company

hirify.global provides digital marketing services to law firms through GEO, SEO, paid media, video, and related channels.

What you will do

• Assess client markets, competitive positions, case-mix goals, budgets, capacity, and intake performance.
• Translate client objectives into measurable roadmaps covering priorities, milestones, KPIs, dependencies, and timelines.
• Evaluate and prioritize GEO, SEO, Local SEO, paid media, video, organic social, content, link building, CRO, web, and analytics opportunities.
• Analyze qualified leads, lead quality, acquisition costs, conversion rates, signed cases, and channel performance to diagnose underperformance.
• Lead strategic client discussions, explain recommendations and trade-offs, and align Account Managers, channel specialists, and leadership.
• Maintain monthly strategy checkpoints, document decisions and risks, and follow through on corrective actions.

Requirements

• 5+ years of digital marketing experience developing client strategies, evaluating performance, and recommending priorities across multiple channels.
• Strong understanding of SEO and Local SEO, with the ability to connect paid search, paid social, CRO, content, and video into practical plans.
• Experience interpreting data from GA4, Google Search Console, advertising platforms, call tracking, CRM systems, SEO tools, or comparable reporting environments.
• Experience presenting strategies and performance recommendations directly to clients, including difficult conversations.
• Strong written communication, organization, prioritization, and constructive stakeholder-influence skills.
• Agency experience managing multiple concurrent client strategies is preferred; legal marketing experience is a plus.

Nice to have

• Agency experience with multiple concurrent client strategies.
• Legal marketing experience.

Culture & Benefits

• Fully remote work with an individual-contributor focus on planning, analysis, and strategic direction.
• Unlimited paid time off.
• $100 wellness reimbursement program.
• Quarterly professional-development training stipend.
• 401(k) with a 3% employer match through Safe Harbor.
• 100% employer-paid health insurance for employees.

Hiring process

• Resume review by the Talent Acquisition team.
• One-way video interview with short questions.
• Live Zoom interview with Talent Acquisition and the Hiring Manager.