9 дней назад
Campaign Marketing Coordinator (B2B Technology)
50 000 - 60 000$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Campaign Marketing Coordinator (B2B Technology): Executing and optimizing inbound and outbound marketing campaigns for Industry Dive brands with an accent on email marketing, copywriting, campaign analytics, and demand generation. Focus on designing and deploying HTML email campaigns, analyzing performance and competitive data, and coordinating reporting across sales, editorial, and project management teams.
Location: Newton office, Massachusetts, USA; in-person work three days a week or more, with flexibility to work from home or remotely on other days.
Salary: $50,000–$60,000 per year, based on experience.
Company
is a B2B technology media and digital services organization that connects technology buyers and sellers through targeted websites, audience data, advertising, custom content, and demand generation services.
What you will do
- Plan, execute, and oversee webcast, content syndication, and survey marketing campaigns.
- Manage outbound email campaigns, including copywriting, HTML design, deployment, quality assurance, and performance tracking.
- Support inbound social media marketing across LinkedIn, Facebook, and Twitter.
- Collaborate with sales, editorial, and project management teams to optimize campaigns.
- Use analytics, measurement tools, industry trends, and competitive data to improve demand generation programs.
- Maintain campaign tracking reports and record project details in the project management platform.
Requirements
- Bachelor’s degree in Marketing, English, Communications, Public Relations, Business Administration, or a related field.
- Strong writing, copywriting, creative writing, communication, organizational, and problem-solving skills.
- Familiarity with HTML and email marketing setup and deployment.
- Proficiency in Microsoft Office; experience with Eloqua or similar CRM platforms is beneficial.
- Basic knowledge of A/B testing and experience using social media for marketing outreach.
- Ability to manage multiple priorities, work independently, and meet high-volume deadlines in a fast-paced environment.
Nice to have
- Understanding of the B2B marketing environment.
- Experience with Eloqua or a similar CRM platform.
Culture & Benefits
- Collaborative work with teams across international offices and in-person and online colleague communities.
- Open vacation, 10 national holidays, and the option to work from almost anywhere for up to four weeks per year.
- 401(k) match, health, vision and dental insurance, parental leave, and an employee share purchase plan.
- Volunteer time, wellbeing support, mental health resources, wellness app access, and employee assistance programs.
- Training, mentoring, LinkedIn Learning access, internal mobility, recognition programs, and colleague networks.
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