Product Marketing Manager (BIM & Engineering)

Location: Germany — Remote

Company

hirify.global is a global technology company connecting physical and digital worlds through positioning, modeling, and data analytics solutions for construction, geospatial, transportation, and related industries.

What you will do

• Lead go-to-market strategy and operational roadmaps for simultaneous launches across the BIM and engineering portfolio.
• Conduct customer research, develop buyer personas, and manage voice-of-customer and win/loss analysis programs.
• Define positioning, packaging, value propositions, and pricing frameworks for complex technical products.
• Coordinate with sales enablement teams to provide global sales organizations with tools, training, curriculum, and competitive intelligence.
• Collaborate across global departments and manage end-to-end communication strategies across direct and indirect channels.

Requirements

• 3–5 years of dedicated product marketing experience in a B2B software or industrial technology environment.
• Proven experience managing multiple product launches simultaneously while maintaining strategic focus.
• Ability to use customer data and market segmentation to influence business decisions and readiness.
• Strong cross-functional collaboration and communication skills.
• Professional German proficiency is required for DACH markets; professional English proficiency is required for the UK and French market.

Nice to have

• Experience in AECO or BIM.
• Experience with Asana, Salesforce, Seismic, or Gong.

Culture & Benefits

• Work on technology designed to improve productivity, safety, and sustainability across essential industries.
• Collaborative and supportive environment with a focus on belonging and shared purpose.
• Entrepreneurial culture that encourages ownership, initiative, and practical innovation.
• Values centered on Belong, Grow, and Innovate.

Hiring process

• Submit an online application through the application portal.