Omnichannel Lead, ComEx Omnichannel Strategy & Enablement (AI)

Location: Warsaw, Poland; hybrid working model with 3 days on site

Salary: Minimum PLN 176,000 annually, plus potential bonus, benefits, and long-term incentive.

Company

Healthcare and medtech company focused on improving healthcare delivery and saving and sustaining lives.

What you will do

• Guide, plan, implement, and optimize customer-centric multi- and omnichannel programs for regional, cluster, and local marketing and commercial teams.
• Use customer segmentation and behavioral data to develop personalized cross-promotional opportunities and improve customer engagement.
• Evaluate program performance, interpret data, and translate insights into actionable tactics for audience and revenue growth.
• Develop testing plans and monitor emerging developments in digital marketing and customer engagement.
• Lead the exploration and adoption of AI and emerging technologies for campaign planning, content creation, personalization, audience targeting, and performance optimization.
• Collaborate with Marketing, Commercial Excellence, Digital, and IT teams to implement AI-powered marketing solutions and share best practices.

Requirements

• Bachelor’s degree in marketing, advertising, business, or a related field.
• At least 5 years of experience in a similar role, preferably in a digital agency or global B2B company.
• Experience growing revenue, measuring impact metrics, and engaging owned and paid audiences.
• Strong analytical and reporting skills, including experience with platforms such as Tableau, Google Analytics, Salesforce, or Acoustic.
• Experience with AI-enabled marketing, analytics, content creation tools, or MarTech platforms is preferred or advantageous.
• Excellent organizational, communication, presentation, and analytical skills, with the ability to manage multiple projects independently and collaboratively.

Culture & Benefits

• Permanent contract after three months.
• Annual bonus, medical care, life insurance, holiday allowance, and Christmas bonus.
• Employee stock purchase and PPE programs, cafeteria plan, Multisport card, and other financial benefits.
• Educational support, including language courses and financial certifications.
• Additional days off, employee referral program, and personal and professional development opportunities.
• Hybrid work with an office near PKP Powiśle station and a collaborative workplace culture.