Product Marketing Manager (Legaltech)

Location: Alphen aan den Rijn, Netherlands; flexible hybrid work setup with up to 20% travel within Europe. Candidates may be required to attend in-person interviews or appear onsite at a hirify.global office during the recruitment process.

Company

hirify.global provides legal technology solutions supporting law firms and legal professionals across Europe.

What you will do

• Drive the growth, adoption, and market success of Kleos, a cloud-based practice management solution for law firms.
• Conduct customer, market, and competitive research to inform positioning, messaging, and go-to-market strategies.
• Develop product positioning, value propositions, customer-facing content, case studies, presentations, and sales enablement materials.
• Support product launches, feature releases, webinars, events, demand-generation campaigns, and trial conversion programs.
• Analyze campaign performance, product usage data, and customer insights to identify growth opportunities.
• Collaborate with Product Management, Sales, Customer Service, Digital Marketing, and Field Marketing teams.

Requirements

• At least 3 years of experience in product marketing for software, SaaS, or technology solutions.
• Bachelor’s degree in Marketing, Business, or a related field.
• Experience supporting product launches, go-to-market initiatives, integrated campaigns, market research, and competitive analysis.
• Strong ability to translate product capabilities into customer benefits and business outcomes.
• Experience creating websites, email campaigns, presentations, datasheets, case studies, and sales enablement content.
• Fluency in English, strong communication and project management skills, and the ability to collaborate across functions.

Nice to have

• Experience in legal technology.
• French, Dutch, German, or Spanish language skills.
• Experience using AI tools for productivity, research, content creation, or campaign execution.

Culture & Benefits

• Flexible hybrid work setup.
• Home office and commuting allowances.
• International, engaged, and quality-driven work environment.
• Opportunities to learn, develop, and contribute to innovative legal technology solutions.
• Culture focused on diversity and talent development.

Hiring process

• Interviews assess individual skills, experience, and communication style without AI tools or external prompts.
• In-person interviews may be required at a hirify.global office.