Brand Manager (AI Cloud)

Location: Remote within Germany, with hybrid or fully onsite work available near a hirify.global location

Company

hirify.global provides cloud infrastructure services to more than 250,000 customers worldwide and is transitioning from VPS-focused positioning toward becoming Europe's AI Cloud Inference Provider.

What you will do

• Own the execution of the brand transition across website, product UI, API documentation, email, paid media, and social channels.
• Manage the branding agency relationship, including briefings, feedback rounds, milestone tracking, and sign-offs.
• Develop messaging architecture, tone of voice, brand guidelines, design tokens, and rollout-ready assets for two product lines.
• Coordinate and quality-control content from internal and external contributors.
• Work with the PR Manager to maintain the PR story pipeline and collaborate with Product, Support, SEO/GAIO, and PR.
• Set up brand tracking using Peec.ai, GA4, sentiment, and Share of Voice, reporting results to the Head of Creative Marketing and CMO.

Requirements

• Proven experience developing verbal and visual brand strategy and identity from brief through delivery.
• At least 5 years of experience in brand management or brand strategy, including meaningful experience in B2B technology, SaaS, cloud infrastructure, or developer-focused products.
• Experience managing external agencies end-to-end and coordinating cross-functional projects.
• Strong understanding of B2B and B2C technology audiences, especially developers and infrastructure engineers.
• English at C1/C2 level and German at B2+ level are required working-language capabilities.
• Hands-on experience with brand measurement, Peec.ai or Brand24, GA4, Figma, Confluence/Jira, and at least one CMS; fluency using AI tools.

Nice to have

• SEO and content strategy fundamentals, including GAIO or LLM visibility.
• Experience in a PE-backed or VC-backed environment.
• Spanish or Portuguese language skills.

Culture & Benefits

• Remote-first work within Germany with flexible hours and the option to work remotely, hybrid, or onsite.
• Workation opportunities across the EU and access to a summer office in Mallorca.
• 30 days of vacation, additional days off on Christmas Eve and New Year's Eve, and a Volunteer Day.
• Professional and personal development opportunities, technical equipment for home and office work, and access to EGYM Wellpass.
• Direct communication, open feedback, creative ownership, and an international, diverse work environment.
• Corporate discounts, modern European offices, and company events.