Principal Product Marketing Manager, Strategy & Positioning (Cybersecurity)

Location: United States; Remote

Company

hirify.global is a cybersecurity company developing an exposure validation platform that continuously tests defenses, identifies exploitable gaps, recommends fixes, and revalidates security posture using AI-driven automation.

What you will do

• Partner with the CTO and cross-functional leaders to evolve company, portfolio, and product positioning.
• Monitor cybersecurity markets, analyst research, customer priorities, emerging categories, and competitor narratives.
• Develop messaging frameworks, value propositions, category narratives, and proof points.
• Translate product innovation and Picus Labs research into evidence-backed stories for customers, prospects, analysts, partners, and influencers.
• Lead quarterly refreshes of corporate and portfolio narratives, including executive presentations for customers, sales teams, analysts, and industry events.
• Shape thought leadership and equip go-to-market teams with playbooks, competitive guidance, and launch narratives.

Requirements

• 5+ years of product marketing or equivalent experience in B2B enterprise software.
• Meaningful experience in cybersecurity; exposure management or security validation experience is advantageous.
• Experience defining and evolving company, portfolio, and product positioning in changing markets.
• Ability to synthesize customer insight, competitive intelligence, analyst research, and technical innovation into strategic recommendations.
• Exceptional written and verbal English communication skills are required.
• Strong storytelling, executive presentation, collaboration, and independent ownership skills.

Nice to have

• Experience in exposure management or security validation.

Culture & Benefits

• Remote work in a global team.
• Opportunity to shape a growing cybersecurity segment focused on continuous, automated security validation.
• Exposure to customers and markets around the world.
• Significant responsibility and ongoing career development opportunities in a fast-growing startup.
• Employment is subject to reference and identity checks after a conditional offer.