Global Esports Marketing Specialist (AI)

Location: Singapore

Company

Razer develops gamer-focused hardware, products, and experiences for the global gaming and esports community.

What you will do

• Plan and execute global esports marketing campaigns for product launches, partner activations, tournaments, and always-on programs.
• Translate campaign objectives into briefs, creative direction, asset requirements, timelines, and channel plans.
• Manage deliverables, approvals, vendors, contracts, invoices, and multiple campaign workstreams.
• Coordinate with product, regional marketing, creative, social, PR, agency, esports, player, and creator stakeholders.
• Support esports events, product seeding, partner activations, content capture, and community engagement.
• Track campaign performance, benchmark competitors, summarize learnings, and recommend improvements.

Requirements

• At least 2 years of experience in marketing, campaigns, product marketing, digital marketing, content, social, influencer, gaming, esports, or consumer technology.
• Strong understanding of positioning, campaign planning, creative development, asset pipelines, channel strategy, launch execution, and performance measurement.
• Strong project management, communication, relationship-building, creative judgment, and analytical skills.
• Ability to manage changing priorities, live events, multiple workstreams, and tight deadlines.
• Comfort with travel for esports events, partner activations, and community activities when required.
• Familiarity with AI tools for marketing work, with sound judgment regarding human review, accuracy, brand voice, and confidentiality.

Nice to have

• Passion for esports and gaming, including familiarity with major games, teams, players, tournaments, and competitive communities.
• Previous experience in the esports or gaming industry.
• Hands-on fluency with AI tools in a marketing context.

Culture & Benefits

• Work with a global team spanning five continents.
• Gamer-centric workplace culture focused on personal and professional growth.
• Inclusive and respectful workplace with equal-opportunity employment practices.
• Reasonable accommodations are provided where needed for disability and religious practices.