Lead Data Analyst (Marketing Analytics)

Location: Remote role associated with Westlake, Ohio, USA

Salary: USD 107,000–171,200 per year

Company

hirify.global provides marketing, packaging, print, and supply chain solutions for clients worldwide.

What you will do

• Partner with client leaders to develop marketing analytics strategies supporting personalization, attribution, and media mix optimization.
• Translate complex customer behavior data into scalable cross-channel insights frameworks.
• Lead cross-functional analytics initiatives and enterprise-wide insights projects.
• Represent analytics expertise in client consultations, strategic planning, insight development, and solution design.
• Design and oversee test frameworks, predictive modeling, and audience performance measurement initiatives.
• Provide thought leadership and mentor junior analysts in advanced analytics techniques.

Requirements

• Bachelor’s degree in a quantitative field; a graduate degree is preferred.
• At least 9 years of experience in advanced marketing or product analytics.
• Expertise in Python and/or R, with mandatory proficiency in SQL and independent data extraction capabilities.
• Strong knowledge of probability theory, linear, logistic, and multinomial regression, machine learning ensembles, customer or store segmentation, and custom modeling.
• Experience with client consulting, executive-level presentations, storytelling, project leadership, and mentoring.
• Basic data engineering skills and experience with version control such as Azure DevOps or Git.

Nice to have

• Experience in retail, financial services, automotive, or CPG.
• ARIMAX forecasting, marketing mix modeling, multi-touch attribution, causal analysis, and attitudinal research experience.
• Microsoft Fabric, Snowflake, AWS, Databricks, PySpark, Snowpark, Pandas, graph databases, NoSQL, Google Analytics, BigQuery, Tableau, or Power BI experience.
• Experience using generative AI for coding, research, methodology summaries, and client-facing presentations.

Culture & Benefits

• Full-time employment in a dynamic, fast-paced environment.
• Medical, dental, and vision coverage.
• Paid time off, disability insurance, life insurance, and parental leave.
• 401(k) with company match.
• Adoption assistance, tuition assistance, and employer or partner discounts.

Hiring process

• Employment offers are contingent on successfully completing a pre-employment background check and drug screen.
• Interviews are expected to be completed without AI tools.