9 дней назад
Product Marketing Manager (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Product Marketing Manager (AI) (B2B SaaS): Developing go-to-market strategies, positioning, launches, and lifecycle marketing for industry-specific software solutions with an accent on AI capabilities, customer insights, and competitive differentiation. Focus on translating complex technical products into customer value propositions, enabling sales teams, and influencing product roadmaps through market and buyer analysis.
Location: United States
Company
provides purpose-built, industry-specific software solutions, including ERP, supply chain management, and compliance platforms for specialized organizations worldwide.
What you will do
- Develop and execute go-to-market strategies for new products, solutions, and major releases.
- Create differentiated positioning, messaging, value propositions, thought leadership, customer stories, and product content.
- Conduct market, customer, competitive, win/loss, and buyer research to identify opportunities, trends, threats, personas, and ideal customer profiles.
- Partner with Product Management to influence roadmap direction and align product strategy with market needs.
- Lead cross-functional launches and lifecycle marketing initiatives across Product, Sales, Demand Generation, Customer Success, and Executive Leadership.
- Enable sales teams through content, training, competitive intelligence, and clear articulation of customer value.
Requirements
- 5+ years of Product Marketing experience in SaaS, fintech, payments, technology, or related industries.
- Track record of developing and executing successful go-to-market strategies.
- Exceptional written and verbal communication, storytelling, and content development skills.
- Ability to translate complex products, technical concepts, and AI-forward solutions into customer-focused business value.
- Strong analytical and critical-thinking skills, with experience making data-driven recommendations.
- Experience working with Product Management, Sales, Demand Generation, and Executive Leadership, including influencing without direct authority.
Nice to have
- Experience in supply chain, manufacturing, distribution, or enterprise software marketing.
Culture & Benefits
- Competitive pay and robust benefit plans.
- Fast-paced, flexible, and casual work environment.
- Opportunities for career development and growth.
- Inclusive culture focused on diversity, equity, and inclusion.
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