Associate Product Manager (Paid Search)

Location: Hybrid in New York, NY — 3 days in the office and 2 days remote

Salary: $140,000–$175,000 gross annual base salary, plus equity and benefits

Company

hirify.global is a global marketplace for buying and selling tickets to live events through hirify.global and viagogo.

What you will do

• Improve paid search campaign structure, bidding, target ROAS, keyword coverage, ad copy, and sitelinks across Google and Microsoft Advertising.
• Analyze campaign performance, investigate issues, and recommend actions based on business impact.
• Build and maintain experiment plans with hypotheses, success measures, launch checks, and results.
• Work with Engineering, Data Science, Analytical Engineering, and Operations to define requirements and delivery plans.
• Coordinate owners, timelines, dependencies, blockers, and decisions across teams.
• Improve measurement, dashboards, alerts, campaign workflows, and documentation.

Requirements

• Extensive hands-on experience managing and improving Google Ads campaigns across large, complex portfolios with multiple markets, high campaign volume, and automated bidding.
• Demonstrated personal ownership of Google Ads improvements, including explaining the change, rationale, measurement, results, and learnings.
• Deep practical knowledge of campaign structure, bidding, target ROAS, keywords, ads, and performance measurement.
• Experience working with technical and operations teams to deliver paid-search, growth, or performance-marketing improvements.
• Strong analytical judgment, clear communication, prioritization, coordination, and follow-through.
• Interest in developing product management skills, including problem definition, prioritization, delivery planning, and documentation.

Nice to have

• Experience managing portfolios with more than $100 million in annual Google Ads spend.
• Previous product management experience.
• Microsoft Advertising experience.

Culture & Benefits

• Autonomy to lead experiments and tests at large scale.
• Accelerated skill and knowledge development.
• Competitive compensation with equity and performance upside.
• Unlimited flexible time off.
• Comprehensive benefits including 401(k), health, vision, dental insurance, paid parental leave, and paid time off.