Senior Developer - Marketing AI Development Lead, GBSG Canada (AI)

Location: Toronto, Canada; hybrid schedule with 3 days per week in the Toronto office

Salary: CAD 132,000–178,500 base pay annually, with potential bonus, equity rewards, and benefits.

Company

hirify.global is a financial technology platform powering products including TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Embed with marketing functions across GBSG Canada to understand workflows and identify practical AI opportunities.
• Design, build, deploy, and support AI tools and LLM-powered agents using suitable platforms, models, or custom code.
• Set technical direction and make decisions about automation, agentic approaches, and other AI solutions.
• Run demos, showcases, training sessions, office hours, and documentation to drive adoption among marketing teams and leaders.
• Build and maintain React-based web components and experiences while monitoring Core Web Vitals, accessibility, and technical SEO.
• Translate between engineering standards and the needs of non-technical marketing stakeholders.

Requirements

• 6+ years of professional software engineering experience.
• Hands-on experience shipping AI or LLM-powered products into production.
• Strong full-stack or front-end web development experience, including the ability to ship production React code.
• Experience making and defending technical trade-offs and working independently as a technical expert.
• Ability to select appropriate tools, models, and approaches without dependence on a single platform or vendor.
• Strong communication skills and experience explaining technical concepts to non-technical stakeholders.

Nice to have

• Experience in marketing.
• Experience teaching or enabling users to adopt new tools.
• Experience identifying and introducing emerging technical approaches.

Culture & Benefits

• Collaborative role involving direct work with Product Marketing, Digital Acquisition, Marketing Ops, web, media, and LCM teams.
• Opportunity to shape how AI is used across GBSG Canada Marketing.
• Competitive compensation with performance-based rewards.
• Potential cash bonus, equity rewards, and employee benefits.