Head of Performance Marketing

Location: Poland St, London, UK

Company

Frasers Group is a retail company operating established sports, premium, and luxury brands including Sports Direct, hirify.global, USC, Frasers, and GAME.

What you will do

• Develop and execute a performance marketing strategy aligned with business objectives.
• Manage budget allocation and bid strategies across paid search channels to maximise ROI.
• Lead the affiliate marketing programme and develop platform-specific social media strategies across Meta, TikTok, Pinterest, and Snapchat.
• Develop the app marketing strategy and integrate paid marketing with offline campaigns to support an omnichannel customer experience.
• Work with SEO and analytics teams to improve search visibility, measure performance, and turn data into actionable insights.
• Lead, mentor, and grow a high-performing marketing team while developing forecasts for sales growth, market share, and customer engagement.

Requirements

• At least 5 years of experience in a senior management role within digital marketing.
• Proven success developing and implementing performance marketing strategies.
• Strong analytical skills and the ability to translate complex data into actionable insights.
• Excellent leadership, team management, communication, and stakeholder management skills.
• Ability to adapt strategies to changes in marketing, technology, and consumer behaviour.
• Creative, solution-oriented approach with a willingness to experiment within strategic boundaries.

Culture & Benefits

• Peer-nominated Frasers Champion recognition scheme with monthly awards.
• Head office employees spend one to two days each financial year in a store or warehouse through Retail Reconnect.
• Recognition and rewards linked to business performance and company values through Fearless 1200.
• Free gym classes, discounted gym memberships, and access to the Frasers Fit wellbeing programme.
• Free access to Retail Trust support, including a 24-hour wellbeing helpline, counselling, and financial and legal support.

Hiring process

• Initial application review followed by confirmation of key details for shortlisted candidates.
• First-stage recruiter interview focused on behaviour and alignment with culture and values.
• One or two further interviews with the hiring manager and wider team, potentially including a presentation or task.