Manager, Integrated Marketing (Casino)

Location: Remote in Canada

Company

hirify.global is a publicly traded technology company operating in the regulated gaming sector.

What you will do

• Lead marketing strategy and execution for Casino across the Canadian market.
• Develop integrated marketing strategies and briefs tied to growth and performance metrics.
• Translate product and brand positioning into locally relevant, insight-driven campaigns.
• Lead full-funnel, cross-channel campaigns with Acquisition, Paid Media, CRM, Social, Public Relations, Creative, and agency partners.
• Activate campaigns around cultural moments and align media investment with local market behavior.
• Use data, testing, and performance insights to improve marketing results.

Requirements

• At least 5 years of marketing experience in gaming, sportsbook, casino, or another highly regulated organization.
• Strong understanding of the Canadian market, including its sports, culture, and consumers.
• Experience developing and executing integrated, multi-channel campaigns.
• Knowledge of content, media, and partnerships beyond traditional performance marketing.
• Strong analytical, communication, storytelling, and cross-functional collaboration skills.
• Ability to work independently in a fast-paced environment while managing multiple priorities.

Culture & Benefits

• Remote work arrangement for candidates in Canada.
• Work in an AI-oriented technology environment focused on innovation and improved customer experiences.
• Accommodations are available for applicants with disabilities during the selection process.
• A gaming license from the appropriate state agency may be required depending on the role, with guidance provided through the process.